StockX has recently unveiled its 2025 first-half Big Facts data report titled “Big Facts: Brands Making Moves,” shedding light on the fastest-growing brands across various categories on the resale online platform. The report, drawing on StockX’s global sales data from the first half of 2025 compared to the same period in 2024, highlights the brands gaining traction among today’s culture-driven consumers. Notable takeaways include the continued dominance of performance styles in the sneaker space, a surge in interest in trading cards and collectibles, and the enduring appeal of collaborations like Murakami’s.
Greg Schwartz, StockX CEO, emphasized the success of both established and emerging brands in captivating consumers and achieving growth on the StockX platform. From the Labubu phenomenon to rising stars like Bravest Studios, Schwartz expressed excitement over the market’s dynamism and the increasing number of consumers turning to StockX for their purchases. The passion of consumers continues to drive StockX’s operations and growth trajectory.
Asics maintained its top position in the sneakers category, with the Gel-1130 model driving its growth alongside other popular silhouettes like the Gel-NYC. Salomon also saw a resurgence in 2025, with the XT-6 silhouette playing a pivotal role in its comeback. Brands like On and Anta witnessed significant sales surges, reflecting the evolving preferences of consumers in the sneaker market.
Clarks and Bravest Studios emerged as winners in the shoes category, with Clarks experiencing notable growth fueled by collaborations with prominent names like Supreme and Human Made. Bravest Studios made its mark with unique and maximalist footwear designs, catering to the evolving tastes of consumers seeking diversity in their shoe collections.
In the collectibles category, Pop Mart’s Labubu products continued to dominate, setting records for sales on StockX. The blind box model and the element of surprise it offers to buyers have contributed to the success of products like the Labubu vinyl face sealed case and plush pendant. Trading cards, particularly Pokémon and Topps, have seen a surge in demand, driven by strong release calendars and growing interest in both sports cards and trading card games.
Accessories witnessed triple-digit growth from brands like New Era and Louis Vuitton, fueled by collaborations with Takashi Murakami. Murakami’s creative touch on classic baseball caps and re-edition collections with Louis Vuitton propelled sales and resale prices, reflecting the enduring appeal of artist collaborations in the accessories market.
Cactus Plant Flea Market secured the top spot in the apparel category, driven by the ongoing popularity of jerseys and collaborations like the SS25 collection with Nike. Mitchell & Ness also experienced significant growth, with iconic jerseys from athletes like Michael Jordan and Derrick Rose contributing to the brand’s success. The FC Barcelona x Travis Scott Jersey stood out with its high resale value, underscoring the continued demand for unique and limited-edition apparel pieces.
StockX’s midyear report for 2025 underscores the evolving trends and consumer preferences shaping the resale market. With a mix of established brands and emerging players making waves across different categories, the report provides insights into the dynamic landscape of fashion, footwear, collectibles, and accessories in the current market environment.
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