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Resurgence of Secondhand Fashion: Mexico’s Thrift Trend Goes Global

In Mexico City, the tianguis Las Torres buzzes with vendors hawking a mishmash of goods under tents, including heaps of secondhand clothing known as “ropa americana.” Once a budget-friendly choice for Mexican families, these garments are now experiencing a resurgence in popularity globally, particularly among tech-savvy young consumers.

Locachy Women's Casual Denim Jacket Solid Color Basic Long Sleeve Jean Jacket Coat

Locachy Women’s Casual Denim Jacket Solid Color Basic Long Sleeve Jean Jacket Coat | $31.80

Depop, a prominent online resale platform, boasts a predominantly youthful user base, reflecting the shift towards secondhand fashion as a trendy and eco-conscious choice. This trend is mirrored in Mexico, where influencers like Moisés Molina have leveraged platforms like TikTok to showcase the appeal of thrifted clothing.

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Riders by Lee Indigo Women’s Stretch Denim Jacket | $69.92

Molina, with over 80,000 followers, curates unique pieces from tianguis stalls, transforming bale clothing into chic, affordable fashion statements. His approach highlights the evolving perception of secondhand apparel, emphasizing personal style over excessive consumption.

Wrangler Authentics Women's Denim Jacket

Wrangler Authentics Women’s Denim Jacket | $79.42

Nadia Reyes, another influencer, has carved out a niche by reselling bale clothing for profit, catering to a growing market of fashion-conscious buyers. Her success underscores the shifting attitudes towards secondhand clothing, once stigmatized as inferior or unhygienic.

Wrangler Authentics Women's Denim Jacket

Wrangler Authentics Women’s Denim Jacket | $84.27

Industry reports indicate a significant uptick in the resale market, with established brands venturing into secondhand apparel to tap into this burgeoning trend. In Mexico, platforms like GoTrendier have witnessed exponential growth, reflecting a broader shift towards sustainable and affordable fashion choices.

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Amazon Essentials Women’s Jean Jacket (Available in Plus Size) | $45.00

However, this commercialization of secondhand clothing raises concerns about accessibility for lower-income consumers who relied on tianguis for affordable apparel. Rising prices have forced some, like Anabel Gutiérrez, to seek alternative options, highlighting the impact of changing consumer preferences on traditional markets.

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COWOKA Women’s Denim Cotton Button Closed Long Sleeve Solid Color Jacket With Pockets | $.

As the fashion landscape continues to evolve, influencers and entrepreneurs in Mexico are reshaping the narrative around secondhand clothing, turning castoff garments into coveted fashion statements. This transformation not only reflects changing consumer behaviors but also underscores the growing significance of sustainability and individual expression in the fashion industry.

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